In the earlier days of professional cleaning services, those who engaged in it never really felt the pressure of competition. Now if you happen to own this type of business a few decades ago, it’s safe to assume that you probably didn’t think about doing any marketing because there really wasn’t a need to since all customers flock to you with the absence of competition.
Sadly though, the same thing cannot be said today. Because there now exists so many companies offering the same cleaning services to the same target market, it has become imperative for you to do some kind of effective marketing, and if you don’t, you’ll definitely get left behind. And obviously, the most cost-efficient means to market your services is by building a website and launching a search engine optimization campaign to go along with it.
For you to be sure you have an optimized website, follow these SEO strategies:
Give Local SEO Priority
It’s safe to bet that everyone can literally build their own website today and place conventional information in it, including a contact form, list of products and services, and information about the business or company. However, you have to understand that building a website alone won’t get you far. You need to make sure you’re optimizing it to target local customers. Considering the fact that you will only offer services to a particular local area, it means you shouldn’t be wasting your time and resources on building and optimizing a site for the entire world to see.
It’s All About the Keywords
Whether you’re offering home, commercial, or office cleaning services, the important thing is you need your website to be optimized with the right set of keywords so that you have a chance of luring in potential customers.
How About an Optimized Content Hub?
By definition, a content hub is a page or area in the website where you centralize your content so that visitors will find it easier and more convenient to access and locate. Part of this content hub is a blog where you consistently provide relevant information to your visitors. You must acknowledge the fact that while SEO indeed has changed a lot for the past couple of years, it still can’t be denied that content remains king.
SEO and Social Media are Inseparable
Last but definitely not the least is the fact that when you’re doing an SEO campaign, it needs to include social media presence. Arguably the most effective and quickest way to increase visibility online for your business is to build profiles in the most popular social media platforms like Facebook, Twitter, LinkedIn, and Instagram. No other SEO strategy is more effective in terms of connecting to people and building a positive reputation for your brand.